Marketing is one of the most important industries nowadays. It’s necessary to grow a company, a business, and even your individual professional career. If you have some marketing skills and knowledge your resume will get a boost. This applies for any language you work in, including Spanish.
If you clicked on this blog, you’re probably a Marketing professional, work close to people in Marketing fields, or are studying it. Most importantly, you probably need to know some Spanish for marketing.
You might have many reasons for this goal, like getting a raise in your job or communicating better with your Hispanic workforce. Whatever the case, we’re here to help!
Though marketing has many areas and specialties to work in, there’s some specific jargon you must know. So check out our guide to the marketing vocabulary in Spanish you must know.
Marketing Terms in Spanish
When working in Marketing in Spanish, you’ll notice that people use many English terms, and they don’t translate them to Spanish. There are some other words that are used either in English or in Spanish. And then there are some that are translated and used in Spanish. So you still need to know how to say those in Spanish.
So, here are some important Spanish words used in Marketing that you must know to thrive in this field:
- Marketing – Mercadotecnia
- Strategy – Estrategia
- Brand – Marca
- Reach – Alcance
- Audience – Audiencia
- Sales – Ventas
- Niche – Nicho
- Search engines – Motores de búsqueda
- Automation – Automatización
- Keywords – Palabras clave
- Call to action – Llamada a la acción
- Search Engine Optimization (SEO) – SEO / Optimización de Motores de Búsqueda
- Email Marketing – Email marketing / Emailing / Marketing por correo electrónico
- Content Management System (CMS) – CMS / Sistema de Gestión de Contenidos
- Customer Relationship Management (CRM) – CRM / Gestión de Relaciónes con los Clientes
- Click through rate (CTR) – CTR / Tasa de clics
- Key Performance Indicator (KPI) / KPI / Indicador Clave de Rendimiento
- Return on Investment (ROI) – ROI / Retorno de Inversión
- Engagement – Interacción
- Segmentation – Segmentación
- Branding – Branding / Gestión de marca
- Buyer persona – Buyer persona
- Conversion – Conversión
- Web design – Diseño web
- Landing page – Página de aterrizaje
- User experience (UX) – Experiencia del usuario
- Lead Generation – Generación de Leads
- Pay per click (PPC) – Pago por Clic
- Viral – Viral
- Content – Contenido
Types of Marketing and Marketing Strategies in Spanish
Marketing can include many different things. Therefore, there are different types of marketing and marketing strategies. You might be more specialized in some than others. These also exist in the Spanish language and here are some of their names in Spanish:
- Digital Marketing – Mercadotecnia digital
- Direct Marketing – Marketing directo
- Indirect Marketing – Marketing indirecto
- Inbound Marketing – Inbound Marketing
- Attraction Marketing – Marketing de atracción
- Outbound Marketing – Outbound Marketing / Marketing tradicional
- Social Media Marketing – Marketing de redes sociales
- Content Marketing – Marketing de contenido
- Neuromarketing – Neuromarketing
- Affiliate marketing – Marketing de afiliados
- Search Engine Marketing (SEM) – Marketing de motores de búsqueda
- Influencer Marketing – Marketing de influencers
- Trade Marketing – Trade marketing
- Geomarketing – Geomarketing
- Fashion Marketing – Marketing de moda
Marketing Jobs in Spanish
Marketing is a very wide career, so you can find different specialties and jobs. Here are some of those Marketing jobs in Spanish. You’ll notice some of the names in English stay the same in Spanish. This is because it’s not common for many companies in Spanish to translate the names of those job positions in particular.
- Seo specialist – Especialista SEO
- Social Media Manager – Social Media Manager / Gestor de Redes Sociales
- Community Manager – Community Manager
- Copywriter – Copywriter / Redactor publicitario
- Marketing Data Analyst – Analista de Marketing
- UX Specialist – Especialista UX
- UX Designer – Diseñador UX
- Digital Manager – Digital Manager / Director Digital
- Digital Project Manager – Digital Project Manager / Gestor de proyectos Digitales
- Content Manager – Content Manager / Gestor de Contenidos
How to Learn Spanish for Marketing
Watch experts’ interviews and talks
YouTube is a highly popular platform nowadays and has been for a while. People love spending time there, because you can find all types of videos in different languages. Yes, there’s even content about jobs and work industries. So you can totally find videos about Marketing by experts in the industry.
Look up talks in Spanish by the top professionals of the Marketing industry. Sometimes in huge or important networking events they film the talks and presentations of the professionals. You can watch those, or if you find any interview in Spanish to a Marketing specialist, you can also watch that.
These videos can be dubbed, but it’s even better if you look at videos where the experts talking are Hispanic. So you adapt your ear and acquire the language from natives who use it every day.
This way you’ll also truly learn actual Spanish vocabulary for Marketing, not just translated words, as well as when and how to use it.
Take a Marketing course in Spanish
Today’s globalized and fast-paced digital times forces all marketing experts to reinforce and update their skills. So even if you’re already a Marketing professional, you have to read and keep on taking some courses every now and then. Plus, it never hurts to keep learning.
So, we recommend you take a marketing course but in Spanish! This way you’ll learn the newest information and strategies on your work industry while learning Spanish for it.
Getting to hear your Spanish-speaking teacher speak in their native language will help you improve your listening and pronunciation.
Most importantly, since it’s a course you might have to talk in class to discuss a topic. This will help you practice your Spanish speaking skills. Plus, you’ll learn when and how to use the vocabulary for Marketing in Spanish you learn in class.
You’ll maybe even have to do homework about Marketing in Spanish. This will also help you with vocabulary and with your Spanish writing skills.
Language training focused on Marketing
If you want to learn Spanish to enhance your career one of the best things you can do is to take some language classes. It’s even better if they’re classes specialized in your work area. Wait! Is that possible? Are there Spanish classes for Marketing?
Well, this would depend on the teacher and the school. You should look up for customized Spanish lessons, Spanish for business classes, or a school focused on corporate Spanish. Good news is you don’t have to look a lot. That’s exactly the kind of classes we teach here at Fluency Corp!
What Is Fluency Corp and How Can It Help Your Spanish for Marketing?
We’re a corporate language training school. This means our lessons are customized to your job and your needs. So just tell us what you want and your language goals, and we’ll make a plan to help you achieve them.
Do you need to learn Spanish vocabulary for community management? Or maybe Spanish for branding, or Spanish for designers? Or do you need to improve your writing skills for content writing in Spanish?
Maybe you need to develop your speaking skills for a presentation with important Hispanic clients… Whatever it is, we’re here for you! And not just for Marketing; our classes are for everyone in the business and corporate world.
We not only offer language lessons for you, but for your workforce as well. So if you’re thinking about founding a Marketing agency or any kind of business, we can help with the language training!
All you have to do is pick a language, we offer more than 10 languages! Choose between our online or onsite classes, and contact us for a free consultation.
