Choosing a language for business is a very important task, but it can also be a very difficult one. We totally get it. There are so many languages out there, how can you choose? Which one will be the one to help your business grow and reach new heights?
Maybe you want to invest in language classes for your employees and yourself. Or just make it a requirement for new employees to come to speak that language. Whatever the reason, you want to make it worth it.
Well, stress no more. Here are 3 tips to choose which language to learn for your business.
You can take into account one or more of these things to guide your decision. You decide which one matters the most for your business plan.
Popularity
You can pick based on the most spoken languages in the world. Because you can be sure you’ll find people around the globe that speak that language. And if you want to reach new international markets, this will help you a lot.
Or you can pick one of the most popular languages for business. This means the ones that are spoken the most when doing business and by companies. For example, Mandarin is one of these, because China is a top country for business.
Popularity will guarantee you that you’ll find other businesses, and specially, many people – from partners to clients – that speak the language you choose.
Identify Your Target Market
You must identify your target market. This, of course, works to improve different areas of your business, like marketing. But it’s also important for choosing which language your company and employees need the most to grow and achieve your goals.
What is your business about? Based on that, which market do you want to reach? Is it Hispanic people? Or is it the Asian huge companies?
For example: Spanish and German are two important languages for business. But some people recommend learning one or the other depending on where you want to grow up the most.
If you want to reach Latin America and the U.S. markets, Spanish is for you. If Europe is where you want to make business, German might be the answer.
Location
Where does your business locate? Maybe you live in Brazil, so you would want to consider Portuguese as the main language for your business. Or maybe you’re relocating to France, and you’ll build your business there. So even if French is not your native language, it can be the one for your company. After all, that’s the first country you plan to grow your business in.
If you have headquarters in different countries, where is the head office? Is it in Spain? Or in Japan? This could be decisive for the main language of your business. But to be honest, if you already have many headquarters around the globe, you probably already have a main language. Which is the one through which the different offices’ leaders communicate.
So now you may want to think of which headquarters is the second most important or bigger in your company. That way, the language of the country this office is located in, can be the second language of your company. So now you can invest in classes for your employees and ask this language as a requisite for your new employees to come.
Learn Any Language You Want!
If you’ve picked the language that you want your teamwork to learn, now let us help them do it.
Fluency Corp offers corporate language classes with native teachers! This means that the lessons will be customized to the job and your needs. The best? We encourage students to speak in every class, so you achieve language fluency!
Oh and we offer classes in more than 10 languages! There’s English, Korean, German, Mandarin, Spanish, Italian, and many more.
All you have to do is choose between our online or onsite classes. Don’t worry, we have flexible schedules because we know how busy you are. Then, contact us for a free consultation!
